Early Bird Pricing closes 31 January 2019
This session is fun and somewhat noisy! Bring along business cards and give some thought as to how to describe who you are, what your goals are, interests etc.
Even though you are competing, each of you is unique therefore the results are as unique as you are.
The change in technology combined with longevity and a new demographic of people who are aging calls for us to step back and understand the new landscape.
South Africa is unique at this point in history and understanding the needs of our new aging population will assist developers to create the right kind of market, services and accommodation.
How will Property Professionals market retirement villages in a way that generates sales given the shift in:
Social Media is undergoing a fundamental change, a change that will have a dramatic impact on how you build your brand on social media as well as how you use the medium to market your business.
We have officially entered the era of visual communication where every type of communication humans have invented: video, audio, text, symbols, and drawings, are incorporated into how we now share on the modern social web. In this session you will get a clear look at what these trends are and what skills you will require to be relevant in this new environment.
Property Professionals work in tandem with developers of retirement villages to sell units. Lombard’s Property Development Guarantee is a guarantee provided to a developer in order to secure the purchase of a property for qualifying buyers by assessing their assets rather than their income.
One of the benefits to the developer is that this sale will qualify to meet the financier’s pre-sale conditions, accelerating capital drawdowns. This talk will explain more about these guarantees, how they work and who they benefit.
In an era where people are increasingly bombarded with information, and attention spans have been exhausted to breaking point, marketers are finding it increasingly difficult to land key messages and develop meaningful connections with their audience.
Even though you are selling a “2 bed, 2 bathroom @ 130 sqm” what you are REALLY selling in retirement villages is the lifestyle and community. How will you as a Property Professional demonstrate in your marketing that potential buyers can trust you to source the best “end of life” solution for them?
Remember the sharing of your unique journey is from not only a Property Professionals perspective but also from the Agency perspective.
In today’s connected world, customer experience (CX) is no longer a nice-to-have, but rather it is a key point of differentiation. With the younger generation and the baby boomers hitting their 70’s joining retirement villages their expectations of retirement village life are different and some would even venture, more demanding. With more working for longer and the increase in the popularity of home-based care how will you package the retirement villages you are selling?
What sets this group and the up and coming black middle-class part? What will their expectations be? What are their needs? Julia will answer these and other questions.
Social media is a valuable medium for sales professionals to connect with prospects and customers, share content and establish meaningful relationships. And with 400M+ members, LinkedIn is the optimal platform to use.
With the older daughter being the main point of contact in a family looking for retirement solution for parents, what is your strategy to target this group?
It all starts with a credible well optimized LinkedIn professional Profile and Company Page. Why should they do business with you?
LinkedIn content strategy and creation for visibility, showcasing your product and service to demonstrate your expertise and thought leadership
Building a powerful network of connections
Finding and connecting with potential clients and leads
Search engine marketing (SEM) is one of the most powerful tools for marketers to promote your organization’s services in an increasingly competitive market. With more consumers going online first to research senior care, it’s more important to leverage online advertising to connect with potential customers. The good news is that conversions don’t have to be difficult. Sales is a numbers game – the more leads you have the more sales you are likely to get. In the digital marketing space, the same applies: the more clicks your site or landing pages receive, the more sales leads you will ultimately enjoy.
Megan will show you how to get not just more online traffic, but better-quality traffic, by targeting the right keywords, the right geographic area, and the right income groups to put you in touch with relevant prospective buyers. I’ll discuss how dedicated landing pages are one of today’s most valuable marketing channels for generating new leads, and how these are best used in a sales environment. And I will show you how, using online display advertising, you can boost brand awareness for your retirement development for under 10 South African cents a hit.
Have you been using the same tired old marketing strategies and getting diminishing returns? It might be time to revitalise your marketing, bring it up to date and give it a content injection that can bring your brand alive.
Content or inbound marketing is a proven methodology to attract more prospects and customers to your website by providing them with relevant and helpful content – and then engaging proactively with them to help them in their purchase decision.
It is a pull strategy and is based on building mutual trust and not an old-fashioned sales pitch. it’s a lot more fun, creative and authentic than old school marketing I promise you! Find out why.
In this presentation we will cover:
Know who you are marketing to (Buyer Personas)
Understand how people make purchasing decisions (Buyer’s Journey);
Be clear about the content you produce and what you want to produce (content audit);
Decide what you want to say (key messages)
Decide how you want to say it (marketing mix)
This presentation will focus on emergent issues that contemporary brands must face. Communities and markets are constantly evolving, and brands must revisit their strategies in order to keep apace of this fluid environment. Andy will cover topics such as:
building a brand-led business
purpose-driven brand citizenship
customer and staff centricity
keeping the brand communications freshly consistent
the challenge of crisis management
and a sober view of the opportunities for brands in the social and digital media space.
By the end of this presentation, you will have gained a new perspective about the discipline of branding, and you’ll have taken the first steps towards a strategy that will deliver unmatched competitive advantage.
Christine Cilliers from Sotherbys Int will be sharing her extensive experience. Retirement and Assisted Living sales is a challenging marketplace. After all, you are “selling” something that most people do not want to accept, that makes them feel old, and for which they often have to sell a long-loved home and sometimes still have to pay in out of their own pocket.
It is clear that seniors and their families are increasingly technologically sophisticated and that they often use electronic media in their initial search for senior housing options. Yet studies show that most people prefer a face to face experience to receive information about senior housing services and products. And that is truly one way to convey the culture of assisted living and dispel myths – face to face.
So how can you optimise on the sales experience by combining a personal approach and the reach that technology can provide in order to offer your product to the widest market and then hang on to and nurture a client until closure. We hope to share some hints and tricks that will lead to successful sales in this very specific sector of the market.
SEO is a moving target. It seems as soon as you’ve updated your website, Google changes its algorithm. Staying on top of SEO requires time, research and experimentation. Don’t worry. We’ve got you covered. Learn advanced tactics and the latest techniques that will best drive your website traffic, lead gen, and conversions for more closes and greater revenue. Leave with a checklist of SEO techniques that will take you finding your site into 2019 and beyond.
Organic Search is the lifeblood of any online strategy. Yet it has a bad reputation and is little understood in South Africa. You may think that you are sorted with regard to SEO because your stock is constantly changing. However, that would be a misconception! It’s about your brand and identity on the internet. When we say brand estate agents are unique in that it’s both the company brand and YOU as a brand that needs to be considered.
In this short and practical presentation, Simon will get you operating at an advanced level in no time at all. By busting the jargon and acronyms, we can get you confidently talking about what a good Google Search Strategy is. Let’s keep it simple and get straight to the point.
The presentation will focus on the responsibilities of developers and agents in the marketing and sale of properties situated in retirement schemes with the advent of the Property Practitioners Bill. The designation changing from “estate agent” to “property practitioner” together with the wide-encompassing definition of a “property practitioner” brings about that anyone remotely associated with property transactions will be affected by the new legislation – from mortgage originators financing property transactions to property portals. As such the new legislation will impact the role-players involved in the development of new schemes, including retirement villages and lifestyle developments, requiring compliance with the new regulations.
Successful marketing campaigns are about creating connections that promote action and positive word of mouth. To effectively engage modern consumers, businesses need to establish trust by taking a consistent, authentic approach to their digital marketing efforts.
Estate agents in the retirement village sector are selling someone their last home. They cannot afford to make a mistake as in all likelihood they won’t have the funds to move again. Authenticity in this sector online is crucial to assist you to stand out from the crowd.
From a digital marketer’s perspective, authenticity means being original and genuine, while maintaining a consistent voice, perspective and image throughout every single channel and customer interaction. Whether it’s published content, a PPC ad or a customer service interaction, people should know what to expect from a company’s brand without wondering if it’s real or if it will change tomorrow.
Wendy will discuss:
How do brands build authenticity in the digital space?
What helps them stand out above the rest?
Importance of authentic leadership in an online environment.
Paul Naidoo is well known in the real estate industry of providing insights on how to improve one’s sales. He will be sharing with delegates the power of creating an affluential influence that is ideal for all real estate sales professionals. Selling retirement villages means mostly selling to the affluent. In the past, serving affluent people did not necessarily mean that your own affluence was impacted. Times have changed.
Now you can sell to the affluent AND become affluent yourself. Affluential Influence is a dynamic masterclass for those sales professionals who want to do less but earn more.
Influencing high nett-worth Individuals is a craft and skill that only a few have mastered, and have kept the “secrets” to themselves.
This masterclass includes, but is not limited to:
The dynamics and opportunities found in the new affluence in South Africa.
How to tap into the right inner circles.
How to create opportunities that are much bigger than previous or current.
How to engage with the affluent and win with lesser time and energy.
How the mindsets of the affluent work, and why they buy from who they buy from.
How to get rid of all the fears in approaching the affluent at all touch points.
How to develop a magnetic and charismatic personality, that aligns you to the affluent, without losing your humility or letting your false ego get in the way.
Paul will end the Summit on a high by sharing:
The 5 step process to Re-frame your Customer from Objections to progressive
Actions to increase your sale conversions.
How to use three powerful questions to start the closing of your sales from first contact.