Bookings close 24 May

Experts in their field

Lynda SmithCEO of Refirement Network and 50plus-skills

Lynda is a thought leader in the convergence of longevity, technology and the new world of work and how this is impacting how we live, play and work.
She has studied the landscape of how these trends may impact South Africa and brings fresh ideas to the market to ensure we are making the right strategic decisions.
Lynda has had a 40-year career in business as an entrepreneur, employee and employer. Her field of business has always been in social entrepreneur space changing the lives of people.
Lynda is the South African Country Liaison for Pass it on Network.
Lynda served on the scientific committee of the World Congress for Healthy Aging in 2015
She is currently a judge for the Silver Eco and Aging Well International Awards.

Lynda SmithCEO of Refirement Network and 50plus-skills

Lynda is a thought leader in the convergence of longevity, technology and the new world of work and how this is impacting how we live, play and work.
She has studied the landscape of how these trends may impact South Africa and brings fresh ideas to the market to ensure we are making the right strategic decisions.
Lynda has had a 40-year career in business as an entrepreneur, employee and employer. Her field of business has always been in social entrepreneur space changing the lives of people.
Lynda is the South African Country Liaison for Pass it on Network.
Lynda served on the scientific committee of the World Congress for Healthy Aging in 2015
She is currently a judge for the Silver Eco and Aging Well International Awards.

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Darren Ravens,Marketing Manager, UCT Business School

With over 13 years of experience in marketing, publishing, eCommerce and business consulting, Darren brings together a cocktail of insights that cut across the grain.

He’s a veteran of the digital marketing space who remembers a pre-Google world. He’s laboured in the trenches of start-ups, and navigated the bureaucracy of the long-established corporate monolith. He’s written the story, spread the story, and sometimes even been the story.

Developing a multi-faceted digital campaign, driving a high-performance in start-up or creating a content framework to re-energise an ailing brand it always comes down to the same thing; What’s your story?

Darren Ravens,Marketing Manager, UCT Business School

With over 13 years of experience in marketing, publishing, eCommerce and business consulting, Darren brings together a cocktail of insights that cut across the grain.

He’s a veteran of the digital marketing space who remembers a pre-Google world. He’s laboured in the trenches of start-ups, and navigated the bureaucracy of the long-established corporate monolith. He’s written the story, spread the story, and sometimes even been the story.

Developing a multi-faceted digital campaign, driving a high-performance in start-up or creating a content framework to re-energise an ailing brand it always comes down to the same thing; What’s your story?

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Julia AhlfeldtConsultant

She started her career as a management consultant, primarily working with clients in the financial services industry. Early on, Julia became interested in consumer insights and facilitating process improvement in ways that both enhanced efficiency and benefitted customers. This eventually progressed into implementing customer-centered strategic change, and expanded into other industries.
ABSA, Momentum, Virgin and Cell C are a few South African blue-chips she’s worked with, while internationally American Express (USA), Ross Stores (USA), JP Morgan Chase (USA).
Originally from the USA, Julia is one of a handful of Certified Customer Experience Professionals (CCXP) in South Africa. She leverages her knowledge of global best practice and understanding of both the international and local market to create customised solutions that unite organizations around their customers.

Julia AhlfeldtConsultant

She started her career as a management consultant, primarily working with clients in the financial services industry. Early on, Julia became interested in consumer insights and facilitating process improvement in ways that both enhanced efficiency and benefitted customers. This eventually progressed into implementing customer-centered strategic change, and expanded into other industries.
ABSA, Momentum, Virgin and Cell C are a few South African blue-chips she’s worked with, while internationally American Express (USA), Ross Stores (USA), JP Morgan Chase (USA).
Originally from the USA, Julia is one of a handful of Certified Customer Experience Professionals (CCXP) in South Africa. She leverages her knowledge of global best practice and understanding of both the international and local market to create customised solutions that unite organizations around their customers.

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Jane NottenCEO, Rothko Brand Partners

Jane Notten is a communications professional with almost 25 years working in media, marketing, PR and design in South Africa and the UK. She is the founder and CEO of content marketing agency Rothko Brand Partners – an agency that lives and breathes a commitment to service excellence and to making its client's problems disappear. In 2018, Rothko celebrated is 18th year in business. Jane is a firm believer in strong partnership both with clients and service providers, skills development and enabling people to be the best that they can be.

Jane NottenCEO, Rothko Brand Partners

Jane Notten is a communications professional with almost 25 years working in media, marketing, PR and design in South Africa and the UK. She is the founder and CEO of content marketing agency Rothko Brand Partners – an agency that lives and breathes a commitment to service excellence and to making its client's problems disappear. In 2018, Rothko celebrated is 18th year in business. Jane is a firm believer in strong partnership both with clients and service providers, skills development and enabling people to be the best that they can be.

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Christine CilliersCEO, Sotheby’s Int Realty Winelands Franchise

Christine started her working life as a radiographer in the UK and then moved to South Africa in 1980. She then started her estate agent journey in 1987 to date. She’s worked for Lew Geffen Estates, Pam Gold Properties, RE/MAX Oaktree and for the last 14 years for Sotheby’s Int Realty focusing on retirement villages.

Christine will share her extensive experience in selling retirement village units both for developers and for villages.

Christine CilliersCEO, Sotheby’s Int Realty Winelands Franchise

Christine started her working life as a radiographer in the UK and then moved to South Africa in 1980. She then started her estate agent journey in 1987 to date. She’s worked for Lew Geffen Estates, Pam Gold Properties, RE/MAX Oaktree and for the last 14 years for Sotheby’s Int Realty focusing on retirement villages.

Christine will share her extensive experience in selling retirement village units both for developers and for villages.

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Sharon AtkinsLinkedIn Consultant

Sharon studied and worked in Design and Manufacturing in Durban before moving to Cape Town as a buyer in Corporate Retail. She travelled extensively and honed her product development, sales and marketing skills in this fast paced and competitive industry.

Sharon’s entrepreneurial spirit led her to leaving corporate and starting up an online company and website managing social media and content for various businesses.
It was here where she saw a gap in the market and a growing interest in LinkedIn (the world’s largest online networking platform), so she studied the platform intensely and has subsequently shared her knowledge of LinkedIn and using LinkedIn effectively with over 8000 people and clients through her speaking, writing, training, workshops and coaching.

Sharon AtkinsLinkedIn Consultant

Sharon studied and worked in Design and Manufacturing in Durban before moving to Cape Town as a buyer in Corporate Retail. She travelled extensively and honed her product development, sales and marketing skills in this fast paced and competitive industry.

Sharon’s entrepreneurial spirit led her to leaving corporate and starting up an online company and website managing social media and content for various businesses.
It was here where she saw a gap in the market and a growing interest in LinkedIn (the world’s largest online networking platform), so she studied the platform intensely and has subsequently shared her knowledge of LinkedIn and using LinkedIn effectively with over 8000 people and clients through her speaking, writing, training, workshops and coaching.

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Caitlin JaphetUnderwriter, Lombard Insurance

Caitlin Japhet is a qualified industrial engineer from the University of Stellenbosch. She started her career in the renewable energy industry as a project manager on solar projects for the largest independent power producer in America (NRG). She further qualified as a certified measurement and verification professional as well as a green building accredited professional. Subsequently she started working in the Insurance industry and is a qualified representative thereof.

Her current role is as an Underwriter in the Specialist Guarantee division of Lombard Insurance. This division is responsible for the innovation of new products such as the new property development guarantees.

Caitlin JaphetUnderwriter, Lombard Insurance

Caitlin Japhet is a qualified industrial engineer from the University of Stellenbosch. She started her career in the renewable energy industry as a project manager on solar projects for the largest independent power producer in America (NRG). She further qualified as a certified measurement and verification professional as well as a green building accredited professional. Subsequently she started working in the Insurance industry and is a qualified representative thereof.

Her current role is as an Underwriter in the Specialist Guarantee division of Lombard Insurance. This division is responsible for the innovation of new products such as the new property development guarantees.

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Maryna BothaDirector, STBB Smith Tabata Buchanan Boyes

Maryna is an admitted attorney, notary and conveyancer. She currently specialises in property and consumer law and lectures widely to the public as well as to legal practitioners on these topics. She is also involved with lecturing on behalf of the Law Society of South Africa, Legal Compliance Centre and the SA Law School.

She is a contributor to the Juta publication, The ABC of Conveyancing. The textbook is widely used, also by the Law Society of South Africa (LSSA) for both their paralegal and conveyancing training programmes. She is also a contributing editor of various publications, including Butterworths Forms and Precedents (in respect of both the Property and Conveyancing issues); LexisNexis’ Bill of Rights (in respect of chapter 3 titled Property and the Bill of Rights); LexisNexis’ Property Law Digest and the SA Valuers Manual.

Maryna BothaDirector, STBB Smith Tabata Buchanan Boyes

Maryna is an admitted attorney, notary and conveyancer. She currently specialises in property and consumer law and lectures widely to the public as well as to legal practitioners on these topics. She is also involved with lecturing on behalf of the Law Society of South Africa, Legal Compliance Centre and the SA Law School.

She is a contributor to the Juta publication, The ABC of Conveyancing. The textbook is widely used, also by the Law Society of South Africa (LSSA) for both their paralegal and conveyancing training programmes. She is also a contributing editor of various publications, including Butterworths Forms and Precedents (in respect of both the Property and Conveyancing issues); LexisNexis’ Bill of Rights (in respect of chapter 3 titled Property and the Bill of Rights); LexisNexis’ Property Law Digest and the SA Valuers Manual.

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Syd EckleyConsultant

Syd Eckley, a former Director General of the South African Council for the
Aged, a founding member of the Gerontological Society and member of
the Human Rights Commission for Older Persons, informed attendees
about the 32 challenges that the Human Rights Commission has identified
around eldercare. He highlighted the following problems, namely: the lack
of implementation of the Act on Older Persons, the register for abuse of
older persons that are not yet in place, unregistered care facilities for the
elderly, caregivers who are not properly trained, insufficient financing for
elderly care facilities and inadequate access to medication and nappies.

Syd EckleyConsultant

Syd Eckley, a former Director General of the South African Council for the
Aged, a founding member of the Gerontological Society and member of
the Human Rights Commission for Older Persons, informed attendees
about the 32 challenges that the Human Rights Commission has identified
around eldercare. He highlighted the following problems, namely: the lack
of implementation of the Act on Older Persons, the register for abuse of
older persons that are not yet in place, unregistered care facilities for the
elderly, caregivers who are not properly trained, insufficient financing for
elderly care facilities and inadequate access to medication and nappies.

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Conference Programme

  • Day 1 - 30 May 2019
  • Hall A
08:30 AM - 09:30 AMSpeed Networking

This session is fun and somewhat noisy!  Bring along business cards and give some thought as to how to describe who you are, what your goals are, interests etc.

Even though you are competing, each of you is unique therefore the results are as unique as you are.

 

 

10:00 AM - 10:30 AMChanging Trends in Retirement Villages By Lynda Smith

The change in technology combined with longevity and a new demographic of people who are aging calls for us to step back and understand the new landscape.

South Africa is unique at this point in history and understanding the needs of our new aging population will assist developers to create the right kind of market, services and accommodation.

How will Property Professionals market retirement villages in a way that generates sales given the shift in:

  • Changing profile of resident
  • Greater competition in the market
  • Different expectations of retirement village life
  • Working longer and/or working from home
  • Role of technology
  • Continuum of care

 

12:00 PM - 12:30 PMNew Financing Product to assist Developers and Property Professionals By Caitlin Japhet

Property Professionals work in tandem with developers of retirement villages to sell units. Lombard’s Property Development Guarantee is a guarantee provided to a developer in order to secure the purchase of a property for qualifying buyers by assessing their assets rather than their income.

One of the benefits to the developer is that this sale will qualify to meet the financier’s pre-sale conditions, accelerating capital drawdowns. This talk will explain more about these guarantees, how they work and who they benefit.

10:30 AM - 11:00 AMThe value of storytelling to set you apart

In an era where people are increasingly bombarded with information, and attention spans have been exhausted to breaking point, marketers are finding it increasingly difficult to land key messages and develop meaningful connections with their audience.

Even though you are selling a “2 bed, 2 bathroom @ 130 sqm” what you are REALLY selling in retirement villages is the lifestyle and community. How will you as a Property Professional demonstrate in your marketing that potential buyers can trust you to source the best “end of life” solution for them?

Remember the sharing of your unique journey is from not only a Property Professionals perspective but also from the Agency perspective.

02:15 PM - 03:00 PMCustomer experience as a competitive advantage in the retirement village industry By Julia Alpheldt

In today’s connected world, customer experience (CX) is no longer a nice-to-have, but rather it is a key point of differentiation. With the younger generation and the baby boomers hitting their 70’s joining retirement villages their expectations of retirement village life are different and some would even venture, more demanding. With more working for longer and the increase in the popularity of home-based care how will you package the retirement villages you are selling?

What sets this group and the up and coming black middle-class part? What will their expectations be? What are their needs? Julia will answer these and other questions.

03:00 PM - 03:30 PMLeveraging LinkedIn in Your Business By Sharon Atkins

Social media is a valuable medium for sales professionals to connect with prospects and customers, share content and establish meaningful relationships. And with 400M+ members, LinkedIn is the optimal platform to use.

With the older daughter being the main point of contact in a family looking for retirement solution for parents, what is your strategy to target this group?

It all starts with a credible well optimized LinkedIn professional Profile and Company Page. Why should they do business with you?
LinkedIn content strategy and creation for visibility, showcasing your product and service to demonstrate your expertise and thought leadership
Building a powerful network of connections
Finding and connecting with potential clients and leads

11:00 AM - 11:30 AMCreate a Killer Content Marketing Strategy in 5 Steps By Jane Notten

Have you been using the same tired old marketing strategies and getting diminishing returns? It might be time to revitalise your marketing, bring it up to date and give it a content injection that can bring your brand alive.

Content or inbound marketing is a proven methodology to attract more prospects and customers to your website by providing them with relevant and helpful content – and then engaging proactively with them to help them in their purchase decision.

It is a pull strategy and is based on building mutual trust and not an old-fashioned sales pitch. it’s a lot more fun, creative and authentic than old school marketing I promise you! Find out why.
In this presentation we will cover:
 Know who you are marketing to (Buyer Personas)
 Understand how people make purchasing decisions (Buyer’s Journey);
 Be clear about the content you produce and what you want to produce (content audit);
 Decide what you want to say (key messages)
 Decide how you want to say it (marketing mix)

11:30 AM - 12:00 PMTips on selling Retirement Villages successfully By Chris Cilliers

Christine Cilliers from Sotherbys Int will be sharing her extensive experience. Retirement and Assisted Living sales is a challenging marketplace. After all, you are “selling” something that most people do not want to accept, that makes them feel old, and for which they often have to sell a long-loved home and sometimes still have to pay in out of their own pocket.

It is clear that seniors and their families are increasingly technologically sophisticated and that they often use electronic media in their initial search for senior housing options. Yet studies show that most people prefer a face to face experience to receive information about senior housing services and products. And that is truly one way to convey the culture of assisted living and dispel myths – face to face.

So how can you optimise on the sales experience by combining a personal approach and the reach that technology can provide in order to offer your product to the widest market and then hang on to and nurture a client until closure. We hope to share some hints and tricks that will lead to successful sales in this very specific sector of the market.

01:45 PM - 02:15 PMImpact of Property Professionals Bill & Older Persons Act on Retirement Villages By Maryna Botha

The presentation will focus on the responsibilities of developers and agents in the marketing and sale of properties situated in retirement schemes with the advent of the Property Practitioners Bill. The designation changing from “estate agent” to “property practitioner” together with the wide-encompassing definition of a “property practitioner” brings about that anyone remotely associated with property transactions will be affected by the new legislation – from mortgage originators financing property transactions to property portals. As such the new legislation will impact the role-players involved in the development of new schemes, including retirement villages and lifestyle developments, requiring compliance with the new regulations.