This session is fun and somewhat noisy! Bring along business cards and give some thought as to how to describe who you are, what your goals are, interests etc.
Even though you are competing, each of you is unique therefore the results are as unique as you are.
The change in technology combined with longevity and a new demographic of people who are aging calls for us to step back and understand the new landscape.
South Africa is unique at this point in history and understanding the needs of our new aging population will assist developers to create the right kind of market, services and accommodation.
How will Property Professionals market retirement villages in a way that generates sales given the shift in:
Property Professionals work in tandem with developers of retirement villages to sell units. Lombard’s Property Development Guarantee is a guarantee provided to a developer in order to secure the purchase of a property for qualifying buyers by assessing their assets rather than their income.
One of the benefits to the developer is that this sale will qualify to meet the financier’s pre-sale conditions, accelerating capital drawdowns. This talk will explain more about these guarantees, how they work and who they benefit.
In an era where people are increasingly bombarded with information, and attention spans have been exhausted to breaking point, marketers are finding it increasingly difficult to land key messages and develop meaningful connections with their audience.
Even though you are selling a “2 bed, 2 bathroom @ 130 sqm” what you are REALLY selling in retirement villages is the lifestyle and community. How will you as a Property Professional demonstrate in your marketing that potential buyers can trust you to source the best “end of life” solution for them?
Remember the sharing of your unique journey is from not only a Property Professionals perspective but also from the Agency perspective.
In today’s connected world, customer experience (CX) is no longer a nice-to-have, but rather it is a key point of differentiation. With the younger generation and the baby boomers hitting their 70’s joining retirement villages their expectations of retirement village life are different and some would even venture, more demanding. With more working for longer and the increase in the popularity of home-based care how will you package the retirement villages you are selling?
What sets this group and the up and coming black middle-class part? What will their expectations be? What are their needs? Julia will answer these and other questions.
Social media is a valuable medium for sales professionals to connect with prospects and customers, share content and establish meaningful relationships. And with 400M+ members, LinkedIn is the optimal platform to use.
With the older daughter being the main point of contact in a family looking for retirement solution for parents, what is your strategy to target this group?
It all starts with a credible well optimized LinkedIn professional Profile and Company Page. Why should they do business with you?
LinkedIn content strategy and creation for visibility, showcasing your product and service to demonstrate your expertise and thought leadership
Building a powerful network of connections
Finding and connecting with potential clients and leads
Have you been using the same tired old marketing strategies and getting diminishing returns? It might be time to revitalise your marketing, bring it up to date and give it a content injection that can bring your brand alive.
Content or inbound marketing is a proven methodology to attract more prospects and customers to your website by providing them with relevant and helpful content – and then engaging proactively with them to help them in their purchase decision.
It is a pull strategy and is based on building mutual trust and not an old-fashioned sales pitch. it’s a lot more fun, creative and authentic than old school marketing I promise you! Find out why.
In this presentation we will cover:
Know who you are marketing to (Buyer Personas)
Understand how people make purchasing decisions (Buyer’s Journey);
Be clear about the content you produce and what you want to produce (content audit);
Decide what you want to say (key messages)
Decide how you want to say it (marketing mix)
Christine Cilliers from Sotherbys Int will be sharing her extensive experience. Retirement and Assisted Living sales is a challenging marketplace. After all, you are “selling” something that most people do not want to accept, that makes them feel old, and for which they often have to sell a long-loved home and sometimes still have to pay in out of their own pocket.
It is clear that seniors and their families are increasingly technologically sophisticated and that they often use electronic media in their initial search for senior housing options. Yet studies show that most people prefer a face to face experience to receive information about senior housing services and products. And that is truly one way to convey the culture of assisted living and dispel myths – face to face.
So how can you optimise on the sales experience by combining a personal approach and the reach that technology can provide in order to offer your product to the widest market and then hang on to and nurture a client until closure. We hope to share some hints and tricks that will lead to successful sales in this very specific sector of the market.
The presentation will focus on the responsibilities of developers and agents in the marketing and sale of properties situated in retirement schemes with the advent of the Property Practitioners Bill. The designation changing from “estate agent” to “property practitioner” together with the wide-encompassing definition of a “property practitioner” brings about that anyone remotely associated with property transactions will be affected by the new legislation – from mortgage originators financing property transactions to property portals. As such the new legislation will impact the role-players involved in the development of new schemes, including retirement villages and lifestyle developments, requiring compliance with the new regulations.